Formerly, as President/CEO of CBT Int’l Trading Corp and Proprietor of Berjo’s World Famous Discount Center, he specialized in Consumer Electronics and Home Appliances for World-Wide Sales and Distribution. Currently, he is the Executive Director of a privately held Real Estate Investment Trust. Jeff enjoys spending time with his wife Mandy, a well-known Los Angeles event planner, and his twin boys, Alex and Aiden.īerj Tashjian has been deeply rooted in East Hollywood for over 4 decades as a Property Owner, Entrepreneur and Community Activist. These treks allow him to unplug, reinforce his Hollywood footing and embrace the magnificent view that people the world over travel to see. Anyone who knows or works with Jeff does not try to reach him in the early mornings because he hikes the Hollywood Hills daily. Jeff is also a Board Member and Vice President of the LA Cedars Rotary Club and a supporter Project Angel Food,, Hollywood Boys and Girls Club, Hollywood Police Activities League and Hollywood Central Park. He is a founding board member and Treasurer of the East Hollywood Los Feliz Homeless Coalition, and is a sponsor of the Hollywood Christmas Parade benefitting Toys For Tots. Jeff’s philanthropic work is equally renowned. He is also on the Tourism Improvement District Steering Committee for the LA Tourism and Convention Board. Jeff works tirelessly to improve Hollywood he is the Steering Committee Chairman of the Proposed Hollywood Route 66 Business Improvement District and the Hollywood Western Business Improvement District. In addition to renovating Hollywood Hotel, Jeff is restoring the 31- suite Chateau Celeste, an upscale boutique hotel directly across the street from Hollywood Hotel, which was originally built in 1927. Jeff has amassed many original items from the hotel’s first location on Hollywood Boulevard. The re-established Hollywood Hotel on Vermont Avenue was purchased by Zarco Hotels, Inc. Jeff’s fascination with Hollywood is as deep as his roots in the community. which owns the Hollywood Hotel, of which he is the hotel Director and President and CEO of Chateau Celeste Inc., which owns the Chateau Celeste Hotel in Hollywood. Jeff also works in Hollywood, is the President and CEO of Hollywood-based Zarco Hotels Inc. Jeff was born in Hollywood at Kaiser Permanente Hospital more than 50 years ago and makes his home in Hollywood. Ask Jeff Zarrinnam practically any question about Hollywood and he will have the answer.
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